Characteristics and Types of Advertisements in Indonesia

Characteristics and Types of Advertisements in Indonesia

Nikereact.org – What is the meaning of advertising? Advertising is one of the products or goods that many people use to display something. There are many purposes for making an advertisement. Before getting there, first know the meaning of advertising. This article will discuss the meaning of advertisements, the characteristics of advertisements, the types of advertisements and the function of advertisements.

Definition of Advertising

Characteristics and Types of Advertisements in Indonesia

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Linguistically, the word advertisement comes from Spanish. The word billboard from the Spanish language is “reclamos”. The meaning of this word is an exclamation, which is done repeatedly.

There are several meanings of advertisements based on the media. Even so, it still has the same meaning. Here are some meanings of advertising:

  • The definition of advertising is an action taken to invite other people. This action is performed repeatedly. The goal is that people are interested, then do or follow what is in the contents of the advertisement.
  • he definition of billboard is a means or a tool. The means or tools are used to convey information. In addition, billboards are also used to offer or promote a service or product to the public. You do this by using an interesting picture and words.
  • The definition of billboards is visual media that uses an image display. In addition, billboards also use short writing to convey a message. The message conveyed is addressed to the general public.

In general, the notion of advertising is a medium used in the delivery of information. The information presented is brief. The purpose of its delivery is to the general public in a sustainable manner.

Either through text media, image media, or audio media. In general, billboards contain striking images. The image is related to the product being promoted.

In addition, there are also other messages that actually want to be conveyed. The main purpose of these advertisements is to evoke a reaction from the crowd. In addition, to invite them to do various things that actually want to be conveyed.

Definition of Advertising According to Experts

The following is the definition of advertising according to some experts:

KBBI (Big Indonesian Dictionary)

The definition of billboards in the KBBI is notification to the public regarding merchandise. This notification is done using interesting words, as well as pictures. The purpose of using these interesting pictures and words is to sell them.

Durianto

The definition of advertising is a communication effort. These efforts were made to persuade the public. The goal is to be able to buy and use the goods or products that are being promoted.

There are several forms of advertising that are often encountered. Either indoors or outdoors. Such as billboards, advertisements, billboards, posters and so on. The physical form of the billboard generally has audio-visual content and visual content.

Barata

The definition of advertising is an activity. The activities carried out aim to convey several things. Such as information, goods or services, as well as interesting ideas. The goal is to attract the attention of many people regarding the products or ideas and services that are being informed in the advertisement.

Kriyantono

Kriyantono said that the notion of advertising is a form of communication. The communication is done without personal. In addition, the goal is to convey a message in selling a product, service or goods. As well as making parties from consumers to buy the goods offered. In addition, to pay for various media that have been used by the billboard.

Banner

The definition of billboards according to Panji is any form of activity that has a purpose. The purpose in question is to introduce a product or a service. In addition, advertisements are also used to attract the attention of many people.

Berkhouwer

According to Brouwer, billboards are statements that are consciously intended for the public. The statement is submitted in any form. In addition, this statement is made by a participant of the trade. And directed at the target or market share. The goal is to increase the level of sales of the goods or services included.

W. H. Van Baarle and F. E. Hollander

Advertising art is an attractive force and is aimed at certain groups of people buying it. Advertising art is an attractive force and is aimed at a certain group of people buying what is being offered. The definition of the billboard was conveyed by W. H. Van Baarle and F. E. Hollander.

Advertising Features

After knowing the meaning of advertisements, the next discussion is the characteristics of advertisements. The following are the characteristics of advertisements:

1. Advertisements using attractive images

The first characteristic of an advertisement is the use of images. The images used in the advertisements are attractive, large and generally striking images. The pictures on the billboards are larger than the writings. This is useful for attracting attention from the public.

Images in advertisements generally use striking colors. In addition, you can also use iconic and easy-to-remember image displays. The images used are certainly related to the characteristics of the service or product being offered.

2. Using clear, short, and easy to understand sentences

The second characteristic of billboards is to use clear, concise and easy-to-understand sentences. This is because billboards are generally installed on the roadside. So people will only see at a glance.

If the information is too long, then the information you want to convey may not be conveyed. Readers will find it difficult to read if the sentences are too long.

3. Contains honest information

The information contained in the advertisement is honest information. Honest here means that the information is a real fact of the existing or promoted product or service. Of course, this information can be accounted for as true.

4. Do it repeatedly

The characteristics this time are in accordance with the notion of advertisements. Advertisements are made to attract public attention. Therefore, advertising must be done repeatedly.

If you only put up the billboard once, then the reach of people who know the product is only a little. However, if you want to put up a billboard once but reach a lot of people, then you can use a billboard on the side of the road. Billboards on the roadside are strategic. In addition, it is also commonly rented.

Types of Advertisements

The types of advertisements can be distinguished based on several things. Such as based on the procurement, nature, place of installation and media. Here is the explanation:

1. Based on the procurement

The types of advertisements based on the procurement are divided into two types, namely:

a. Commercial Advertising

The definition of commercial billboards is a type of billboard created for business purposes. The purpose of this advertisement is to increase sales.

b. Non-Commercial Advertisements

The definition of non-commercial billboards is a type of billboard that is used for non-commercial purposes. Examples include urging, inviting, and conveying information. The goal is that readers want to follow the message that was delivered late. Examples include appeals to obey paying taxes, orderly traffic, donating blood and so on.

2. Based on its nature

The types of advertisements based on their nature are divided into warning advertisements, information advertisements and invitation advertisements.

a. Warning Advertisement

The definition of a warning billboard is a type of billboard that has a warning tone. This warning tone is aimed at road users. Like through pictures in flashy advertisements.

b. Illumination Advertisement

The definition of a lighting advertisement is an advertisement that has an informative nature. This means that this advertisement will provide important information to its readers.

c. Invitation or Request Advertisement

The definition of an invitation billboard is a type of advertisement that has an invitation tone. This advertisement will ask its readers or many people to be willing to follow a request and invitation. In addition, the goal is also to invite the community to also care for each other. This advertisement will display interesting pictures.

3. Based on the place of installation

The next type of advertisement is based on where it is installed. Based on the place of installation, this type is divided into indoor billboards and outdoor billboards.

a. Indoor Advertising

The definition of indoor billboards is an advertisement that will be placed in the room only. This type of advertisement has a relatively small or medium size. The material it is made of does not have to be waterproof. Serti does not have to withstand the sun. Examples of this type of advertisement are pamphlets, leaflets, brochures, etiquette and so on.

b. Outdoor Advertising

The definition of outdoor billboards is a type of billboard that is placed outside the room. This billboard must be large, the goal is so that people can see this billboard, especially on the side of the road. The materials used in making these advertisements must be resistant to sunburn. In addition, it must be resistant to rain. Examples of these billboards are billboards, signboards and so on.

This book describes the basic principles that every business and marketing observer must understand. The discussion covers the marketing environment; marketing ethics; corporate social responsibility; consumer behavior; segmentation, targeting, and positioning; branding; product; pricing; distribution; integrated marketing communications; and global marketing and e-marketing. In addition, this book also presents 15 short cases written specifically to facilitate discussion in the learning process of the basics of Marketing, Marketing Management, and/or Marketing Theory and Practice.

This book describes the basic principles that every business and marketing observer must understand. The discussion covers the marketing environment; marketing ethics; corporate social responsibility; consumer behavior; segmentation, targeting, and positioning; branding; product; pricing; distribution; integrated marketing communications; and global marketing and e-marketing. In addition, this book also presents 15 short cases written specifically to facilitate discussion in the learning process of the basics of Marketing, Marketing Management, and/or Marketing Theory and Practice.

4. Based on the medium

The types of advertisements based on the media are divided into three. Audio advertisements, visual advertisements, and audio visual advertisements. Here’s the explanation:

a. Audio advertisement
The definition of audio billboard is an advertisement that is realized through sound media. The sound media can be done directly or indirectly.

c. Visual advertisement
The definition of visual advertising is a billboard that has an interesting image in it. There are several types of visual advertisements, including:

1.) Posters
Posters are one type of visual advertisement. This advertisement has an image in the form of an object or item that looks interesting.

2.) Banner
Banners are a type of visual advertisement in the form of letters and pictures. Both will be poured on a long cloth. This banner looks like it is made of plastic.

3.) Plaque
Plaques are a type of visual advertisement. This plaque is an image in the form of goods and services. For example, the image of letters and printed on paper.

4.) Etiquette
Etiquette is a type of visual advertisement in the form of a name in a product. Both goods and services. This label is accompanied by a complete and interesting description.

5.) Leaflet
Leaflets are a type of visual advertisement in the form of images in the form of goods or objects. This leaflet is equipped with an image of the letters. The purpose of the letter image is as other information.

6.) Brochure
Brochures are a type of visual advertisement that only uses letters. The letters will be used as the main elements.

7.) Logo
Logo is a kind of visual advertisement in the form of a symbol or symbol. For example, the logo of BUMN or BUMS.

8.) Nameplate

Nameplate is a type of visual advertisement in the form of pictures and letters. In addition, there is also a logo image on the nameplate.

i.) Billboards
Billboards are another type of visual advertisement. This type is in the form of an image in the form of an item or object. This billboard is accompanied by an image of large letters.

d. Audio Visual Advertising
Audio visual advertisement is a type of advertisement that utilizes sound media. In addition, this billboard will display interesting pictures.

Advertising Function
Advertisements have several functions. The function of advertisements can also be seen based on two things. It is based on the world of business and a social movement:

The function of advertisements in the business world:

  • Inviting and persuading potential consumers to use the products or services offered.
  • Provide brief and clear information to potential customers regarding the products or services offered.
  • Give a good impression to consumers in a brand or product, goods and services offered.
  • Provide satisfaction to consumers for the products and services offered.
  • As a medium of information and communication between sellers and consumers.The function of advertisements in a social movement:
  • Inviting the community or many people to obey and follow a rule. Or a warning according to the appeal mentioned.
  • Increase a public awareness. Regarding a warning, hazard, event or other important information. Examples include banners related to the prohibition of littering, maintaining environmental safety and other things.

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