Definition of Social Media, History, Functions, Types, Benefits, and Developments

Definition of Social Media, History, Functions, Types, Benefits, and Developments

Nikereact.orgIn this day and age, it is undeniable that human life today is closely related to social media. Social media plays an important role in almost all lines of society. Starting from sending messages to friends, sharing information, to finding information that is currently hot in the community. So, don’t be surprised if someone mentions that social media has become one of the important needs of almost everyone.

The presence of social media in today’s society has provided enormous benefits, especially in the current pandemic era. Social media is quite helpful in removing the distance between people, so it is very effective in shortening the time in communicating. However, something that has a high positive impact, does not rule out the possibility of having a high negative impact as well.

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Well, in the following, we will explain about the ins and outs of social media, from understanding social media to all its aspects. For those of you who want to explore social media, this article will be very suitable to help you understand what social media really is.

A. Definition of Social Media

Definition of Social Media, History, Functions, Types, Benefits, and Developments

Social media can be understood as a digital platform that provides facilities for carrying out social activities for each user. Some activities that can be done on social media, for example, are communicating or interacting to providing information or content in the form of writing, photos and videos. Various information in the shared content can be open to all users for 24 hours.

Social media itself is basically part of the development of the internet. The presence of several decades ago has made social media able to develop and grow widely and quickly as it is now. This is what makes all users who are connected with an internet connection can carry out the process of disseminating information or content anytime and anywhere.

B. Understanding Social Media According to Experts

Social media can actually be called one of the popular phenomena that attracts a lot of people’s attention. In several of his works, experts have provided various definitions of technology that is always needed by today’s society. The following is the definition of social media in the opinion of experts, including:

1. B.K. Lewis (2010)

B.K. Lewis in his work entitled Social Media and Strategic Communication Attitudes and Perceptions among College Students published in 2010 stated that social media is a label that refers to digital technology that has the potential to make everyone connect with each other and interact, produce and share messages. .

2. Chris Brogan (2010)

Furthermore, in 2010, Chris Brogan in his book Social Media 101: Tactics and Tips to Develop Your Business, stated that social media is a communication tool that contains various possibilities for the creation of new forms of interaction.

3. Dave Kerpen (2011)

Meanwhile, Dave Kerpen in his book entitled Likeable Social Media which was published in 2011 stated that social media has a definition as a place for a collection of images, videos, writings to interaction relationships in networks, both between individuals and between groups such as organizations.

C. History of Social Media

Quoted from the online page, the beginning of the creation of social media itself occurred on May 24, 1844. Social media was originally a series of electronic dots and lines typed on a telegraph machine. It was also at this time that Samuel Morse sent his first telegraph message to the public.

The roots of digital communication along with the origins of the modern internet and the current notion of social media were spearheaded by the emergence of the Advanced Research Projects Agency Network (Arpanet) conducted in 1969. This digital network was created by the US Department of Defense to link scientists from four universities to share software, hardware, and other data.

Then, in 1987, the National Science Foundation launched a stronger national digital network under the name NSFNET. After running for a decade, in 1997, the National Science Foundation launched its first social media platform to the public.

However, according to The History of Social Networking on the Digital Trends website, the growth and development of the internet from 1980 to 1990 has the potential to introduce online communication services, such as CompuServe, America Online, and Prodigy. This communication service has succeeded in providing users to interact via email, bulletin board messages, to real-time online chat.

This is one of the drivers of the birth of the earliest social media network, namely Six Degrees which launched in 1997. Six Degrees itself is the first social media platform that can allow users to connect with each other with real-world contacts, for example, such as creating a profile on Facebook. databases.

After the emergence of Six Degrees social media which turned out to be short-lived. In 2001, the world of communication technology made another innovation by presenting a new social media called Friendster. Unlike the fate of its elder brother, Friendster managed to attract millions of users by simply registering an email address and a basic online network.

Meanwhile, as another early form of social media communication service, after being launched in 1999, a weblog or blog called the Livejournal publishing site began to be in great demand by many people. gain great popularity. Meanwhile, a few years later, the Blogger publishing platform created by the technology company Pyra Labs was officially purchased by Google in 2003.

Furthermore, in 2002, a social networking service from social media called LinkedIn managed to attract the attention of many users. This social media itself was established for professionals who are developing a career. After nearly two decades, LinkedIn has grown and developed into one of the world’s leading social media with more than 675 million users worldwide. LinkedIn is currently still a social media site for someone who wants to find work or for companies who are looking for human resources.

Still in the social media social networking service, Myspace successfully launched in 2003 and managed to become one of the most visited websites on the planet in 2006. This social media provides facilities for users to share music directly on their profile page.

However, right in 2008, the might of Myspace was defeated by Facebook. As a giant in the internet world, Google has also tried to launch social media in 2012 under the name Google+. However, this social media does not have a long life after being reported to have violated the data security of around 500,000 users.

D. Social Media Functions

After knowing and understanding the definition of social media in general and based on experts, in this section you will be explained about the function of social media. As one of the most widely used digital platforms today, social media has succeeded in connecting almost everyone with internet access.

However, the function of social media is not only limited to that, there are many other functions that you can get from social media. Well, here are some social media functions that can be summarized, including:

1. Communication

The first function of social media is of course communication. Before developing to this extent, social media initially only focused on building a good communication ecosystem for users. However, along with the development of the internet and technology, social media is more than just communication, social media has become a second world for humans all over the world to gather and interact. Social media has succeeded in establishing communication that is not limited by time and geography.

2. Branding

The second function of social media is branding. After successfully building a gathering place for all people from various parts of the world, social media is always growing and providing various needs from humans, one of which is branding. Branding itself is a person’s way of building an image in the eyes of many people.

To do branding, users usually have a unique and distinctive way to design social media accounts so that they are interesting for other users to see. This is what makes social media accounts similar to the real world, because everyone has their own characteristics.

3. Place of Business

The third function of social media is as a place to do business or business. After successfully providing communication and branding, social media slowly develops so that every user can build a business online or online. As a place that is open 24 hours, social media has proven to be very easy for users to build a virtual business. This is predicted to have a lot of potential to reach more people than businesses that rely solely on the real world.

4. Marketing

The fourth function of social media is to do marketing or marketing. As a platform that is almost always used by humans, now social media has succeeded in creating services that make it easier for business people to introduce and reach more consumers. This method has proven to be effective in increasing profits and making it easier for users to get what they need.

E. Types of Social Media

The need is high, making many new social media emerging and competing to attract the interest and attention of users. The development of social media is also very fast, many social media platforms that were once in great demand, are now slowly disappearing, or are being acquired by larger parties. Well, here are various services and types of social media that are very popular in the community, including:

1. Blog Service

A blog service can basically be understood as a personal journal that exists on the internet. One of these types of social media has a function to share notes or views of its users on certain issues. Users of this type of social media are usually referred to as bloggers or bloggers. Examples of social media blog services, such as: WordPress, Blogger.

2. Social Network Services (Social Network)

Social networking services or also known as social networks are one of the most widely used types of social media in various parts of the world today. One type of social media has a function as a gathering place for many people to socialize with each other. In this service, users usually send messages, information, photos and videos to each other. Examples of social media social networking services are Facebook and Linkedin.

3. Micro Blogging Service (Microblogging)

The next type of social media is a micro blogging service or also known as microblogging. Although it has services and uses that are almost the same as blogs, this type of social media presents a more concise page. This makes the micro blog service has a better speed than the blog service. One example of a micro blogging service is Twitter.

4. Media Sharing Services (Media Sharing)

The next type of social media that you need to know is media sharing services or also known as media sharing. If you often spend leisure time or study time through the social media platforms YouTube or Soundcloud. So, you are actually already used to using this media sharing service. One of these types of social media basically has a main focus on making users share media content such as photos, audio, or video. One other example of media sharing services, namely Instagram, Flickr, and so on.

5. Collaboration Services

The following types of social media are collaboration services. This collaboration service itself is used to make users invite other users to create a contribution. Not only inviting, in this collaboration service, users are usually allowed to create content as well as make corrections to the content of the ‘members’ of the site.

One of the most popular examples of contribution services today is Wikipedia. Wikipedia itself is a multilingual encyclopedia project in a network that is operated freely and openly. This contribution service is run by the Wikimedia Foundation, which is a non-profit organization located in Florida, United States.

6. Forum Service

This last type of social media is known to have a classic form. This type of forum service can be said to be one of the types of social media that has emerged and is widely known for a long time. The forum service itself can be used by users as a place to discuss specific things or topics with other users in a discussion room. Examples of social media forum services are Kaskus, Quora, and so on.

F. Benefits of Social Media

After you know and understand various information about the meaning of social media and others, the following will explain the benefits that you can get from maximizing the use of social media, including:

1. A Tool for Learning, Listening, and Delivering

You can use several social media platforms that are now available for learning, starting from looking for various information, data, to issues that are currently hot in the community. In addition, you can also use social media as a means to share information with other users, both friends in the real world and friends in cyberspace.

2. Documentation, Administration, and Integration Means

The second benefit that you can get from using social media is to create documentation, administration, to integration. Social media applications are basically a place for you to store various content, ranging from profiles, information, reports, events, recording events, to the results of research studies. Not only that, these are some of the benefits of social media, such as creating an organizational blog, integrating various lines within a company, sharing relevant content according to the target community, and operating effectiveness of the organization.

3. Planning, Strategy and Management Tools

The third benefit of social media is as a means of planning, strategy, and management. In the hands of management and marketing experts, social media can turn into one of the weapons used to launch planning and strategy. For example, to carry out promotions, attract loyal customers, explore markets, educate the public, to collect responses from consumers or the public.

4. Means of Control, Evaluation, and Measurement

Finally, the fourth benefit of social media is as a means of control, evaluation, and measurement. Social media itself can be used to control the organization as well as to evaluate, starting from planning and strategy. In addition, social media can also process data related to public and market responses as a measuring tool, calibration and parameter for evaluation.

Thus is a discussion of the notion of social media, starting from the understanding of experts, the history of social media, the function of social media, the types of social media, to the various benefits of social media. Hopefully it can be useful for you.

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