Definition of Vision and Mission: Differences, Functions, Benefits, and Examples

Definition of Vision and Mission Differences, Functions, Benefits, and Examples – In everyday life, of course we often find the vision and mission, be it in schools, organizations, companies, banks, and so on. However, it should be noted that many people do not understand what the vision and mission mean. In fact, many people still think that the vision and mission are the same thing. Whereas in terms of vision and mission have different meanings. Some have only a mission, some have a vision and a mission at the same time, and some have only goals.

The following will explain what the meaning of vision and mission is, the differences, benefits, requirements and some examples of vision and mission in various places.

Read More

A. Definition of Vision

Definition of Vision and Mission Differences, Functions, Benefits, and Examples

Vision is a series of words that contain dreams, ideals, values, future of an organization, both within an institution to a company. Vision is also an organizational goal at work. Vision is created from the thoughts of its founders regarding the future picture of the organization. Vision can have a function to determine the next step, inspire members, motivate members to give maximum contribution. Therefore, the series of words used in a vision must be concise and clear, generally only one sentence or no more than one paragraph.

Vision will be very influential when the organization wants to make changes. Vision keeps the organization running in accordance with what the founders aspired to be, so the vision will prevent an organization from forming a new direction or deviating from the vision goal.

The creation of a vision plays a very important role in taking the next steps, a vision cannot stand alone. Therefore, the vision or picture of the future really needs an explanation regarding how to plan to move it. That’s where the role of the mission.

B. Definition of Mission

After understanding the meaning of the vision, the next is the understanding of the mission. In simple terms, the vision is the desire or ideals of the company in the future. Meanwhile, the mission is how a company can realize its goals in the future. In addition, the mission will also answer several questions such as how the company’s attitude is, how to try to win, to how to measure a progress process. So, the mission can be summed up as a set of plans or determined ways to realize the vision that has been set.
The language of vision and mission should support each other, but a mission statement is more specific than a vision. Mission will determine the characteristics of the organization than other organizations. What is conveyed in the mission can even usually contain the product or service that will be prioritized. That is what makes the mission set in the vision as well as describes the plan to make an action.

C. Differences in Vision and Mission

As explained above that the vision and mission are one unit, but each of them has a difference in meaning. After understanding the meaning of vision and mission in general, the next is an explanation regarding the difference between vision and mission.

Well, here are the differences between vision and mission that you need to know. among which are:

1. Vision is the main goal, outline description, or certain ideals of a company, organization, or institution in the future or the future. Meanwhile, the mission itself is a description of the ways or steps that will be taken to carry out or realize the main goal

2. Vision is a manifestation of long-term goals or orientation to the future. Meanwhile, the mission has a form as a goal that is more short term, where the orientation is in the present or the present.

3. Vision has a more permanent nature. The permanent nature means that every organization, company, or agency has a long-term mission because it becomes the goal in determining the steps. Meanwhile, the mission is more flexible in nature. The flexible nature makes the mission change as needed depending on the existing situation and conditions. In fact, the mission can be replaced when the mission is deemed not to provide significant progress towards the vision.

4. Vision usually consists of only one sentence, not even more than one paragraph. Therefore, it is sufficient for the vision to be composed of a few words, a series of sentences, or points that are clear, concise, and can represent what is desired. Meanwhile, the mission is usually composed by a few sentences as an elaboration or derivation of the vision that has been set. The mission must contain various points that can explain operationally the objectives of the vision.

5, Of the many visions and missions that have been made, usually the vision contains a statement that has a general nature. Meanwhile, the mission usually contains an explanation or statement in a more operational, specific and detailed language.

D. Function of Vision and Mission

1. Provide work standards

First, the vision and mission can serve to become work standards for organizations within the company. Work standards can be used to determine the duties and responsibilities of workers or employees in doing work in the company. The existence of work standards can make the workforce or employees have targets at work, so that work becomes more effective and efficient.

2. Increase work motivation

Second, the vision and mission in a company can serve to increase the motivation of the workforce or employees at work. Vision and mission can make it easier for the workforce to clearly understand what the goals of their work are. Therefore, the vision and mission of a company are very influential in increasing the motivation and enthusiasm of employees in working and realizing the goals or vision of the company.

3. Increase productivity and performance

Third, if the vision and mission of a company can stimulate motivation and work spirit. Significantly, the workforce or employees can be more productive. Labor productivity can be strongly driven by the spirit or motivation it has. An understandable vision and mission has the potential to move the feelings of the workforce or employees to be more enthusiastic in realizing company goals.

4. Become a reference for the company

Fourth, the vision and mission of a company can certainly serve as a reference for the company in moving forward. The vision and mission of a company can be the basis or as a milestone or basis to become a reference in making innovations for the development of the organization or company. In general, the vision and mission functions have a function as a reference for the company in making changes to determine developments. This can prevent and avoid a company that deviates from the direction of its goals and all its activities are adjusted to the vision and mission that is used as a reference.

5. Become an employee’s work guide

Fifth, after having a function as a reference, the vision and mission can also serve as a guideline. In the function as guidelines, the vision and mission will be used as the basis for the workforce or employees who work in the company or organization. Automatically a guideline will greatly assist employees in establishing work confidence because of these guidelines.

6. Increase employee loyalty

Sixth, the vision and mission can serve as an effort to increase employee loyalty. If the company has set a definite vision and mission and can move employees’ feelings, employees will not only increase performance and productivity, but employees will also have loyalty in working in the future. Loyalty that will increase automatically in the end will make employees able to work as much as possible for the company.

7. Influence decision making

Seventh, the vision and mission actually have the power to influence a decision-making in a company. Decision making based on vision and mission can prevent any steps that deviate or deviate far from the goal. The vision and mission of a company will also influence decision making regarding the company. Decision making is carried out to provide the best for the company according to the vision and mission that has been set.

8. Ensure basic goals

Finally, vision and mission have other uses to serve as a basic goal for the company. A vision and mission that has a clear and inspiring basic goal will make it easier for the company’s activities. This is because the company’s activities carried out by employees already understand the basic objectives of the company so that they have a clear picture or view regarding their duties and responsibilities.

E. Benefits of Vision and Mission

After understanding the meaning of vision and mission, the differences to the function of the vision and mission. To better understand the important role of a vision and mission, the following are the benefits of vision and mission that you need to know, including:

1. Benefits of Vision

a. Becoming something that can build a shared imagination in achieving mutual success, both now and in the future.
b. Able to make improvements to better work standards
c. Able to grow and improve feelings of responsibility and performance at work.
d. Able to grow and increase the sense of belonging to the company to employees.

2. Mission Benefits

a. Can be the first step for the company in achieving its vision.
b. Can spur companies to make innovations in the face of competition.
c. Can be a guideline for employees and companies in making decisions to suit the organization’s vision.
d. Can be a guide for companies in making changes or developing their company.
e. Can help new workers or employees understand easily the responsibilities and goals of the company.
f. Can create a healthy company situation and condition because it has the same big goal.
g. Can provide and translate the basic goals of the organization so that it can provide benchmarks for the use of time, costs, and performance can be controlled and evaluated

F. Requirements for Creating Vision and Mission

After understanding the meaning, differences, functions, to the benefits of the vision and mission. Vision and mission also have a very important role to give an impetus to all large to small companies to create their company’s vision and mission. The following are some of the conditions that need to be used to create a vision and mission that is in accordance with each company, including:

1. Vision Requirements:

a. Have a future orientation
b. Compiled based on company values
c. Not only based on the current situation and conditions

2. Mission Requirements:

a. Stated simply and clearly
b. Loads of truth and is suitable for short-term to long-term programs
c. Focus on the present or the present

G. Examples of Vision and Mission

Finally, after understanding the meaning, differences, principles, functions, benefits, to the requirements of the vision and mission. The following are various examples of the common vision and mission of several companies, agencies, and organizations, including:

1. Companies in the Education Sector


Realizing the University as an independent and superior higher education institution capable of solving problems and challenges at the national and global levels.


– Provide broad and equitable access, and education and teaching on an independent basis.
– Organizing quality and relevant Tridharma activities with national and global challenges.
– Creating graduates who are highly intellectual, virtuous and able to compete globally.
– Creating an academic climate that is able to support the realization of the university’s vision.

2. Companies in E-Commerce


To become the number 1 mobile marketplace in Indonesia
Developing an entrepreneurial spirit for all sellers in Indonesia

3. Companies in the Hospitality Sector


To become the main and largest hotel chain of choice in Indonesia
Creating more value for stakeholders by providing premium quality product offerings accompanied by professional services in realizing a touch of Indonesia as the image of the archipelago

4. Companies in the Banking Sector


To be the most valuable Bank in Indonesia and Home to the Best Talent


– Carry out the best banking activities by prioritizing services to the micro, small, and medium segments to support the improvement of the community’s economy
– Providing excellent service with a focus on customers through professional human resources
– Providing optimal benefits and benefits to interested parties with good practices of Good Corporate Governance and taking into account the principles of sustainable finance.

there is no need to be confused anymore to distinguish between the notion of vision and the notion of mission. The existence of a vision and mission in a company both has a very important role and function. Vision and mission are interdependent and that is what makes one of the drivers of employee performance in the company.

Related posts

Leave a Reply

Your email address will not be published.