Nikereact.org – In the world of Public Relations can not be separated from the so-called Press Release. Press Release is an activity to provide information, whether it is in the form of implementing agency or company activities, product launches, company launches, and so on. In simple terms, Press Release can be said as a way to do a soft selling.
With a Press Release, the company or institution will be better known by many people so that it can improve the image of the company or institution. However, at this time there are still some companies or institutions that have not used Press Release. Things like this are very unfortunate because they can make other people not know an institution or company.
Therefore, it is highly recommended for companies or institutions to use Press Releases. However, some people don’t know what Press Release is. Below will be discussed about Press Release with examples. happy reading this article.
Definition of Press Release
Press Releases in a company or institution are usually written by the Public Relations or PR department. Public Relations stands for public relations. Therefore, this public relations department connects companies or institutions with the community. Usually in the form of information in the form of writings from companies or institutions so that many people know.
That information is called a Press Release. With a Press Release, the public will know what information is being conveyed. In fact, it is not only the public who know, but other companies and other institutions know this information.
So, Press Release is an information in the form of writing that is given to the public, other companies, and other institutions with the aim of promoting the image of the company or institution. This Press Release can be published through offline or online newspapers, to social media.
However, there are several companies or institutions that hand over the task of making Press Releases to third parties. This is done because third parties are considered more competent in making Press Releases.
At first glance, a press release is shaped like a news story, but is inserted with a promotion or a branding of a company or institution. Therefore, writing a Press Release really requires accuracy and the choice of language that is interesting to be read by many people.
Even for companies that are just starting out, Press Releases are very suitable as a way to introduce new companies. If many readers have read the Press Release, it is likely that the company’s existence will be seen and its products will be known by many people.
The use of Press Releases in several companies is used to promote new products. The more people who know about a company’s new product, the greater the chance that the new product will sell well in the market.
Why is Press Release Needed?
“Why is Press Release so needed by companies or institutions? Perhaps such questions often arise in our minds. Actually there is no definite answer, but in general there are three answers. First, Press Release is important because it can introduce a company’s product. Second, provide information relating to an activity to be carried out by the company or institution. Third, provide information related to the company or institution.
If you look at the three answers, then making a Press Release requires very high thinking skills so that there are no mistakes in writing, using language that can attract readers, to diverting oblique news related to companies or institutions.
Press Release Structure
To make it easier to make a Press Release, it is necessary to know the structures. Check out the Press Release structures below.
1. Title (head)
The first thing to consider when creating a press release is the title. The title must be made as attractive as possible so that the information provided is widely read. In addition, the writing of the title must represent the content contained in the Press Release. Titles with active sentences will make it easier for readers to understand the message or intent of the information conveyed by the company or institution.
2. Terrace (lead)
After the title, the next structure to pay attention to is the core or lead. The terrace in the Press Release can be interpreted as the opening part of a news story. Therefore, usually the terrace is at the very beginning and at the top of the news. In writing the terrace, it is better to use a subject that is added with 5W + 1H elements and is written briefly, clearly, and concisely.
3. Contents (body)
The inverted pyramid method is very good to use in creating the content of a Press Release. The inverted pyramid method places the most important information at the top or the beginning of the news. After that, gradually general information is written under it, then information that is less meaningful is written below it. Important information that is placed at the top or the beginning aims to attract the hearts of the readers.
Basically, when making a Press Release, not only pay attention to the structures, but you need to pay attention to several things, such as when the Press Release will be broadcast, the date the Press Release was made, providing company or agency contacts at the end of the Press Release, using 5W+1H elements, and avoid special terms.
Types of Press Releases
Press Release is one of the ways used by companies or institutions to introduce themselves so that they are better known by the wider community. Press Release itself is divided into three types, namely Basic Publicity Release, Product Release, and Financial Release.
1. Basic Publicity Release
Basic Publicity Release is a Press Release that only provides information within a company or institution. In addition, the information provided has news value that can be accepted by the mass media, be it value for local media or value for national media.
2. Product Release
Product Release is a Press Release that only focuses on soft selling or promotion of a new product, new company, and the like. However, usually the Product Release is usually used to promote a new product from a company. In general, this type of press release is published in media related to economics and business.
3. Financial Release
Financial Release is a Press Release created with the aim of providing information about the company’s financial condition to the general public. However, Press Release Financial Release is very rarely done by companies. If there is a company that makes a Financial Release, it is likely that the wider community will believe in the company.
Press Release Examples
1. New Product Press Release
Golden King Launches New Variant of Chocolate. From the title alone, the reader can already describe what information will be conveyed by PT Golden King Chocolate. The easy-to-understand title makes readers interested in knowing what products will be launched by PT Golden King Chocolate in Sabuga, Bandung.
The opening sentence in the Press Release above, immediately explains the important information to be conveyed, “PT Golden King Chocolate launched a new variant of chocolate products on Monday (18/3).
The contents of the Press Release written by PT Golden King Chocolate have implemented an inverted pyramid where important information is placed at the very top or the first paragraph. After other general information is placed at the bottom. What’s more, this Press Release provides a contact person who can be contacted so that anyone who knows there are consumers who want to buy the new product.
2. Press Release Hotel
The title of the Press Release above describes the Grand Istana Rama Hotel which has passed the Ministry of Tourism and Creative Economy certification. However, this title is still incomplete because it does not explain the purpose of the certification.
Although the title is incomplete, but on the terrace, Grand Istana Rama Hotel immediately provides very important information. The information in the form of the Grand Istana Rama Hotel strictly complies with the Covid-19 health protocol. With this Press Release, tourists don’t need to worry if they want to stay at the Grand Istana Rama Hotel.
The contents of the Press Release example above explain that the Grand Istana Rama Hotel strongly supports the prevention of Covid-19 so that it follows the health protocols implemented by the government. From the Press Release example above, Grand Istana Rama Hotel confirms that tourists can stay at the hotel safely and comfortably.
3. Press Release Activities
From the title alone, readers can already imagine the contents of an example of a Press Release activity in the form of a competition organized by KFC and participated by 10 universities. The competition in question is to create a solution to the waste problem.
The opening sentence in the Press Release example above does not directly provide important information, but explains the background of the event. General information placed at the beginning of the Press Release can make the reader less interested in reading the example of the Press Release.
The content of the Press Release example above puts important information at the bottom so the reader should read it through to the end first. The essence of the Press Release example above is to announce the winner of the competition organized by KFC.
4. Press Release News
The example of the press release of the news above uses active sentences so that the reader is easy to understand and is interested in reading the example of the press release to the end. From the title of the Press Release example, the reader will know that the information to be provided in the form of PTPP has increased its net profit by 38%.
The opening sentence in the Press Release example above immediately explains the point according to the title. After that, the following sentences provide information about the causes of the increase in PTPP’s profit.
Although at the beginning of the sentence you already know that PTPP has increased profits, but overall the contents of the Press Release example above are too many, so that it makes the reader confused.
5. Press Release Event
Readers already get an idea when reading the title in the Press Release example above. The Press Release above provides a press release in the form of a concert honoring Erros Chrisye Yockie.
From the opening sentence of the Press Release example regarding the event, important information was immediately given in the form of the place and date of the Erros Chrisye Yockie tribute concert. In addition, a sample Press Release event was published on January 30, 2019 which indicates that the Erros Chrisye Yockie tribute concert will be held in two days.
The content of this Press Release is very complete and immediately explains the important information of each paragraph. Not only that the time and place are explained in the Press Release sample, but the singers who participated in the concert were also informed.
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6. Press Release Seminar
The title of the sample Press Release seminar above has the title “Indonesia 2040: Stuck or Leaving?” From the title alone, people who see and read immediately understand what discussion will be discussed at the seminar later.
Even though in the Press Release example above there is no opening sentence, the reader immediately knows that the resource person will be attending the seminar
The contents of the sample Press Release seminar are in the form of images and titles, both of which are able to explain the essence of the sample Press Release.
7. Company Press Release
The use of the title in the example of the company’s Press Release above already uses the active voice. Therefore, readers will know what information is contained in the Press Release and will be interested in reading the sample Press Release to the end.
The example of the Press Release above uses an opening sentence that is easy to understand and immediately explains the important information to be conveyed. The important information contains the National Sharia Pension Savings Bank (BTPN Syariah) preparing to release its shares to the public.
The example of the Press Release above contains the release of BTPN sharia shares to the public followed by the amount of shares to be released as much as 10%. The last paragraph explains that BTPN Syariah has always experienced impressive improvements.
8. Press Release Notice
The example of the Press Release notification above, when viewed from the title, will look like it only describes a press release made by the Meteorology, Climatology and Geophysics Agency (BMKG). Some readers will feel confused about the meaning of the title.
The opening sentence in the Press Release example above indicates that BMKG is giving a statement regarding the earthquake that will occur in Banten at 22.30-22.59. It was only in the following sentences that BMKG explained that information about an earthquake in Banten was a lie.
The example Press Release notification above contains a statement made by BMKG regarding information about an earthquake that will occur in Banten. The content of this Press Release example uses an inverted pyramid element so that it is easy to understand and understand.
For many companies, it is not foreign to use Press Releases when they want to introduce their company or products. Every Press Release made must be in accordance with the purpose or intent to be conveyed to the public. In essence, companies or institutions still really need a press release.