Nikereact.org – What is the meaning of digital marketing? Understanding digital marketing is an effort in marketing products, services or services. However, the difference is the medium.
Digital marketing is marketing that is done through the internet or online media. When compared to conventional or traditional marketing techniques, currently digital marketing methods are more in demand. The digital marketing method has a fairly high return on investment or ROI.
By incurring low costs, marketing can provide satisfactory results. The digital marketing strategy also has a goal of increasing visibility, ease of access of customers and customer prospects, as well as the level of exposure. Another added value of this marketing strategy is the ease of use.
The flexibility of interactions that occur between potential customers or customers with the company is also one of the added values.
Understanding Digital Marketing
There are several experts who share their opinions regarding the meaning of digital marketing. Some definitions of digital marketing according to experts include the following:
1. Joshua Tarigan and Ridwan Sanjaya (2009)
Understanding digital marketing is a marketing activity that includes branding. This marketing uses a variety of existing media. Examples such as websites, blogs, adwords, email and so on.
2. Heidrick and Struggles (2009)
The definition of digital marketing according to Heidrick and Struggles is a thing that uses the digital world in doing advertising. The activities carried out are indeed not touted directly. However, it still has a very influential effect.
3. Kleindl and Burrow (2005)
According to Kleindl and Burrow, the notion of digital marketing is a process of planning and implementation. The process originates from the idea, concept, price, promotion to distribution. If simplified, digital marketing can be interpreted as an activity of building and maintaining relationships.
These activities have elements of mutual benefit. The beneficiaries are consumers and producers.
4. Urban (2004)
The definition of digital marketing is a marketing activity carried out on the internet. The use of the internet or technology will help expand, as well as enhance the functionality of the previous traditional marketing.
5. Coviello, Miley and Marcolin (2001)
The definition of digital marketing according to Coviello, Milley and Marcolin tends to be more specific. They mention that digital marketing is the use of the internet. Digital marketing is the use of other interactive technologies to create and communicate communications. The communication in question is that which occurs between specific consumers and the company.
6. American Marketing Association
The definition of digital marketing mentioned by the Uncle Sam Country Marketing Association says that digital marketing is an activity, an institution, and a process that is facilitated by digital technology. Its purpose is to create, inform and provide more value to consumers and other stakeholders.
7. Chaffey (2009)
Chaffey provides a simple understanding of digital marketing. Digital marketing is an activity carried out to achieve the goals of marketing. In achieving its goals, marketing will be assisted by digital technology.
Digital marketing is the use of technology. The goal is to help marketing activities. In order to increase the knowledge of customers, by adjusting what they need.
Advantages of Digital Marketing
The next half of the understanding of digital marketing is the advantages. The following are some of the advantages of digital marketing, including:
1. Save cost
The first advantage is more cost-effective. Marketing that is done digitally will be cheaper, compared to marketing that is done conventionally. At the beginning of the branding process, it may indeed require a large amount of money.
However, once branded and target consumers have started to be achieved, then the marketing costs will be less.
2. Does not require a lot of sales HR
One of the biggest sources of company expenditure on conventional marketing is the salary or wages of its HR. However, this is not a problem for digital marketing.
The application of digital marketing will make companies spend less on HR wages. No more paying lots of people to run promotions. It is enough to spread promotional content in various media.
3. The marketing team does not go into the field
The advantages of doing digital marketing are actually still related to the previous point. Digital marketing is a strategy that will make the team not have to leave the office or home in search of potential customers and consumers.
Digital marketing will make the marketing team no need to go directly to the field or the community. They just need to deal with a laptop or phone and take advantage of the internet. Thus, this becomes a very profitable advantage.
4. The process of branding products or services is easier
The next advantage is the ease in the process of branding products or services. One of the biggest drawbacks of conventional marketing is related to reach. The reach of the promotion to be achieved is often very limited.
In conventional marketing strategies, companies need to spend more money to brand consumers on a large scale. This is inversely proportional to digital marketing.
With just one upload or message, you can reach many consumers. Its reach can reach outside the city, one Indonesia and even internationally.
5. Good growth potential
The fifth advantage is related to its potential. The use of digital marketing will create good business growth potential. Especially in terms of sales.
There are many examples of successful and thriving businesses today. In just a matter of a few months, these businesses can grow and develop. With digital marketing, a company doesn’t have to wait 10 to 20 years to become an industry leader.
6. Fast deployment
Marketing strategies that use digital media can be done very quickly. In fact, the speed is in seconds. In addition, DM can be measured precisely and in real time.
7. Easy to evaluate
The use of digital media will make direct marketing activities known. Some important information is also easily obtained. Such as how many consumers saw the promotion, how long the product was watched by consumers, what percentage of conversions from sales from each ad, and so on.
After knowing this information, further evaluation can be carried out. Evaluation is something that needs to be done. With evaluation, the company can always review better as well as correct when something goes wrong.
Types of Digital Marketing
The following are the types of digital marketing that are often applied. Are as follows:
1. Online site
The existence of an online site can prove the existence of a business. Not only that, potential customers also tend to be able to assess the feasibility and legitimacy of a business. This can be seen from the quality of the site owned by the business
The first impression of potential customers will be obtained from browsing business sites. The online site can also be used as a tool for the marketing team. They can convince potential buyers of how the products and services offered by the business are.
2. SEO or Search Engine Optimization
Search Engine Optimization or SEO is an effort to increase the likelihood that business links will appear on the page and top of the Google search engine. Thus, the possibility of the business site being opened by potential customers is greater.
SEO can be done organically. The point is to insert a keyword or keywords that are relevant to the article on the business site. These keywords will later become the site’s steps to be seen in search engines.
3. PPC or Pay-per-Click
This PPC method is a pay per click method. It will ensure a business site to be superior among other sites. Of course with the same keywords in the search.
One example of this service provider is Google Ads.
However, there are many social media that provide this PPC service. Like LinkedIn, Twitter and Facebook. The service is provided as a business marketing tool that can be considered.
4. Social media
The majority of social media currently available do not require a fee in the registration process. This is an additional advantage for a company in developing its business. The ease of creating an account will support the digital marketing process.
The thing to remember is that the publication of a product must also be supported by a large number of social media followers. However, the results received will be comparable when the product gains a popularity.
The thing that must be prepared regularly is related to the material. Prepare interesting material. This will help increase the engagement between followers and the business.
5. Online videos
Digital marketing can also be done by marketing products in the form of videos. An interesting, informative and quality video will be an effective medium. Submission to prospective customers will be easier.
If the delivery is done well, then convincing potential customers can be done. The product video must contain things that make the product or service superior and must be immediately used by potential customers. The video can also be broadcast on several social media, especially online video platforms such as YouTube.
Metadata and related keywords can also be embedded in the video. It is also one of the SEO strategies that can be applied in online videos.
6. Affiliate or online advertising
Marketing done with affiliates will take advantage of a partner’s popularity. The point is to improve products, services and business marketing. Posting articles, videos or advertisements is an effective method of increasing exposure to a business.
This applies to social media, websites, blogs and so on. Affiliate partners will usually also get a fee. The payment comes from every referral given to the customer
7. Marketing through messages
Marketing through messages can be done on SMS, email, and apps like WhatsApp. Although not infrequently done, digital marketing is often considered intrusive by the recipients. Especially if the message is considered disturbing.
The recipients do not hesitate to block the sender of the message. Not only that, recipients can also automate the transfer of posts to the Trash or Spam section.
Therefore, the main task of the user of this method is to ensure that the material sent is of benefit to the recipient. One way to reduce this intrusion is to provide a subscription option. Either for free or paid to the target recipient of the message.
How to Start Digital Marketing
After knowing the meaning of digital marketing, its advantages and types, the next is a discussion regarding how to start digital marketing.
are you interested in trying it? To start marketing that is done through digital media, there are several things that must be prepared. Including the following:
1. Setting up the tool
The first way to get started with digital marketing is to set up the tools. Prepare tools that can be used in marketing activities. There are several tools that can be used in digital marketing.
Examples include blog uploads, social media accounts, websites or websites, brand identity and a product, online traces such as feedback, reviews and so on.
In the world of digital marketing, these tools are an asset. These assets are very useful for business life in digital media. Therefore, it is important to take care of all these things properly.
2. Prepare content
The second way that can be done is to prepare content. Prepare content in the best possible way. The content created must be eye-catching and shareable.
There are various kinds of content that you can create. Starting from writing, photos, videos and so on. In addition, determine the marketing objectives and target market. It is also important in content creation.
3. Start uploading
The next step is to start uploading. When you’re done uploading, don’t forget to pay attention to every movement of the content you make. Next do an evaluation on the upload tjap.
Decide which content provides feedback. Then focus on that content. The bales will be good for your business.
4. Login and join the forum
This last stage is no less important. When all the previous points have been done, then enter and join a public marketplace forum.